UNC compliance messed up on Tez. Bubba essentially took the position that the University should drop it, rather than anger the NCAA, because the program was bigger than a single player. Jen spearheaded the efforts to get independent counsel for Tez, as well as helping to loop Josh Stein and Roy Cooper into the fight. Those tactics worked, and Tez was freed. Bubba's attitude (protect the institution over the individual) was wrong and would have significantly hurt the 2023's team performance on the field (recall the Miami game). It was a particular form of cowardice/lack of character on Bubba's part that caused me to doubt his suitability for the job.
The Victory Bell absurdity was all because he was pissed about the Duke locker room incident -- it had nothing to do with marketing. Basically, he didn't want to have another incident of spray painting the bell at the stadium and damaging Duke's carpet (the one they were ripping up anyway due to remodeling). That, too, was an act of cowardice. He was unilaterally attempting to get rid of tradition that preceded him by decades simply to eliminate a BS issue.