"New" UNC Logo? $600,000

donbosco

donbosco

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"UNC-Chapel Hill is expected to pay nearly $600,000 for the recent branding refresh that dropped the Old Well logo, public records obtained by The News & Observer show. The interlocking NC logo, once primarily used for athletics, now represents the entirety of the university."

Read more at: https://www.newsobserver.com/news/local/education/article314427680.html#storylink=cpy



I have no N&O subscription but this seems to be saying that we're paying to drop the Old Well from our logo and use only the interlocking NC. WTF?
 
From the article:

"In the internal presentation, the university relays key results and quotes from interviews Two x Four conducted. UNC provided the firm with a contact list of stakeholders: primarily alumni, but also parents, leadership, staff, undergraduate and graduate students, board members and members of the public. In total, Two x Four interviewed 80 people and surveyed more than 7,400. Some highlights from these anonymized stakeholder interviews include:

- “From the state perspective, we need to be demystified — we are not hippies on a hill. We are of and for the state.”
- “Carolina has that passion. People love being there. They love coming back, warts and all.”
- “Ever since Silent Sam, our messaging has been defensive in nature.”
- “One of our best marketing vehicles is our commitment to excellence in athletics.”
- “People are stunned by the number of our donors, but donors are not giving to their capacity.”
- “People don’t need convincing to love UNC; they need reassurance they have access to it.”


That first quote is a doozy. Apparently the Old Well is somehow promoting hippie ideals.
 
I worked with a guy at dook late 70s
His wife (RIP) worked at UNC is some precusor to the Branding Dept. She was an artist type
She drew the Rams Head that was used for decades in Athletics
My friends Dad has a very tall research building at UNC named after him!!!
 
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