Budweiser Super Bowl Commercial

lawtig02 said:
I agree the Mulvaney thing was a marketing blunder by Budweiser. They severely underestimated the emotional fragility of the transphobic right wing and its ability to utilize its extraordinary propaganda network to get tens of millions of people hot and bothered by an obscure Instagram post. Lesson learned for them, apparently. Score one for America's real cancel culture.
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The Bud Light Mulvaney partnership was a miscalculation in the same way the Cracker Barrel rebranding was a miscalculation.

When your core demographic of customers are increasingly old, shrinking as a a share of the overall market, and losing purchasing power, you have to do something to try to expand the folks willing to consider/purchase your product.

The problem for these 2 brands and those like them is that their core audience does not like change nor are they willing to accept not being catered to, so these products are trapped with a sinking brand focused on a customer base who will punish them for trying to adapt.
 
Really like the idea of the baby bird being spared, nurtured and allowed to go free.

Horses are such noble creatures.

American brewed Budweiser probably comes straight from horse piss.

I used to like Lynyrd Skynyrd back in 1974. Until I saw them in concert in Charlotte. A double bill with the Marshall Tucker Band. Ronnie Van Zant was drunk and electrocuted himself, passed out on stage. EMS had to haul him off. Show stopped until Marshall Tucker came back on stage along with the remaining Skynyrd boys. They jammed.

That’s when I witnessed Toy Caldwell of the Tucker boys literally tear apart both Rossington and Collins on guitar. Showed those poor suckers how to play. It was there and then I realized who the pros were. Lynyrd Skynyrd is not fit to carry the guitar cases of the Marshall Tucker Band.

Horses and birds are cool.

Skynyrd? Meh

Budweiser sucks. But their marketing team does a good job on most all of their Super Bowl commercials.
 
Centerpiece said:
Really like the idea of the baby bird being spared, nurtured and allowed to go free.

Horses are such noble creatures.

American brewed Budweiser probably comes straight from horse piss.

I used to like Lynyrd Skynyrd back in 1974. Until I saw them in concert in Charlotte. A double bill with the Marshall Tucker Band. Ronnie Van Zant was drunk and electrocuted himself, passed out on stage. EMS had to haul him off. Show stopped until Marshall Tucker came back on stage along with the remaining Skynyrd boys. They jammed.

That’s when I witnessed Toy Caldwell of the Tucker boys literally tear apart both Rossington and Collins on guitar. Showed those poor suckers how to play. It was there and then I realized who the pros were. Lynyrd Skynyrd is not fit to carry the guitar cases of the Marshall Tucker Band.

Horses and birds are cool.

Skynyrd? Meh

Budweiser sucks. But their marketing team does a good job on most all of their Super Bowl commercials.
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Did you get into ramrousers liquor cabinet?
 
Centerpiece said:
Really like the idea of the baby bird being spared, nurtured and allowed to go free.

Horses are such noble creatures.

American brewed Budweiser probably comes straight from horse piss.

I used to like Lynyrd Skynyrd back in 1974. Until I saw them in concert in Charlotte. A double bill with the Marshall Tucker Band. Ronnie Van Zant was drunk and electrocuted himself, passed out on stage. EMS had to haul him off. Show stopped until Marshall Tucker came back on stage along with the remaining Skynyrd boys. They jammed.

That’s when I witnessed Toy Caldwell of the Tucker boys literally tear apart both Rossington and Collins on guitar. Showed those poor suckers how to play. It was there and then I realized who the pros were. Lynyrd Skynyrd is not fit to carry the guitar cases of the Marshall Tucker Band.

Horses and birds are cool.

Skynyrd? Meh

Budweiser sucks. But their marketing team does a good job on most all of their Super Bowl commercials.
Click to expand...
There is so much going on in the commercial.

First, I think the Freebird was actually an intentional choice to appeal to the Ramrousers of the world. Obviously, it thematically works with the ad and they do a great job with edits to the music, but it is not as good as some of their other ads, such as 2013's Landslide from Fleetwood Mac.

And the whole AI eaglet in distress repeats several story lines and was a bit derivative.

But the commercial really takes off after about 20 seconds. The way the hoof sounds get louder as the horse gets bigger. The changing seasons.

And then you get the most cinematic shot in advertising history, the Pegasus Clydesdale. Shot from a low angle to show power and to let the sun create both a glow and a mysterious shadow.

And the symbolism. So much symbolism. The eagle can represent America, aspiring to overcome its struggles. But also Pegasus is a myth, so it really talks to a mythical ideal that America is striving to reach. The log the horse jumps over is the same log where the eagle falls out of the nest, so it symbolizes overcoming early life struggles.

It also symbolizes the recovery of bald eagles, themselves, who have overcome the DDT crisis of the 70s to become strong again (check out Jackie and Shadow on the BigBear live cam -- chicks will be hatching in March).

It also symbolizes Budweiser overcoming its brand struggles of the past few year -- because both AB and the Eagles are symbols of America (a theme the ad tries to drive home for the last 10 seconds).

It symbolizes the struggles of youth and how strangers with nothing in common can join together to make each stronger.

Really, it is a brilliant commercial. I'll be shocked if it isn't voted No. 1 on all the post-Super Bowl ad votes.
 
takingAdookie said:
Damn homie everyone here is quick af to jump on everything you say. You have balls of steel, bro. I see most of the posters who used to post here that the masses didn't agree with are gone, or maybe banned, but you stick it out. I could be wrong, but Ive never seen you post any personal attacks that I'm aware of even in retaliation(I don't read every thread though so maybe I'm wrong). I give you major props for that if that's true. I'm sure I will get blasted for this one or even banned lol.
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He and calla are great as long as we're not talking politics.

But seeing the right try to justify murder, i don't even want to discuss pizza or movies with anyone that can still support trump.

Note I didn't say conservative policies, I said trump. When the party grows a set of balls and puts the country over maga votes and project 2025 white nationalist isolationist principals, maybe we can all talk again. And hopefully find consensus of what is best for the country.
 
Calheel said:
There is so much going on in the commercial.

First, I think the Freebird was actually an intentional choice to appeal to the Ramrousers of the world. Obviously, it thematically works with the ad and they do a great job with edits to the music, but it is not as good as some of their other ads, such as 2013's Landslide from Fleetwood Mac.

And the whole AI eaglet in distress repeats several story lines and was a bit derivative.

But the commercial really takes off after about 20 seconds. The way the hoof sounds get louder as the horse gets bigger. The changing seasons.

And then you get the most cinematic shot in advertising history, the Pegasus Clydesdale. Shot from a low angle to show power and to let the sun create both a glow and a mysterious shadow.

And the symbolism. So much symbolism. The eagle can represent America, aspiring to overcome its struggles. But also Pegasus is a myth, so it really talks to a mythical ideal that America is striving to reach. The log the horse jumps over is the same log where the eagle falls out of the nest, so it symbolizes overcoming early life struggles.

It also symbolizes the recovery of bald eagles, themselves, who have overcome the DDT crisis of the 70s to become strong again (check out Jackie and Shadow on the BigBear live cam -- chicks will be hatching in March).

It also symbolizes Budweiser overcoming its brand struggles of the past few year -- because both AB and the Eagles are symbols of America (a theme the ad tries to drive home for the last 10 seconds).

It symbolizes the struggles of youth and how strangers with nothing in common can join together to make each stronger.

Really, it is a brilliant commercial. I'll be shocked if it isn't voted No. 1 on all the post-Super Bowl ad votes.
Click to expand...
Sorry Excuse Me GIF by BBC Earth
 
SnoopRob said:
The Bud Light Mulvaney partnership was a miscalculation in the same way the Cracker Barrel rebranding was a miscalculation.

When your core demographic of customers are increasingly old, shrinking as a a share of the overall market, and losing purchasing power, you have to do something to try to expand the folks willing to consider/purchase your product.

The problem for these 2 brands and those like them is that their core audience does not like change nor are they willing to accept not being catered to, so these products are trapped with a sinking brand focused on a customer base who will punish them for trying to adapt.
Click to expand...
I get what you’re saying but I thought Cracker Barrel made a sound decision to simply try and update its interior look by brightening things up with a lighter, less cluttered look. I liked it but I’m not a customer. For this subtle change, its customer base rejected it since, as you stated, they’re older and did not want any change whatsoever.

Bud Light, on the other hand, tried to shove a trans performer on its customers for no apparent reason other than to virtue signal to woke America - generally not Bud Light drinkers. It was a colossal mistake that this ad, among others, is trying to correct.
 
Ramrouser said:
I get what you’re saying but I thought Cracker Barrel made a sound decision to simply try and update its interior look by brightening things up with a lighter, less cluttered look. I liked it but I’m not a customer. For this subtle change, its customer base rejected it since, as you stated, they’re older and did not want any change whatsoever.

Bud Light, on the other hand, tried to shove a trans performer on its customers for no apparent reason other than to virtue signal to woke America - generally not Bud Light drinkers. It was a colossal mistake that this ad, among others, is trying to correct.
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Ive never seen the ad. Was it actually a placed ad? Wasn't it just a sponsored thing that the influencer put on their own pages?
 
wmheel1287 said:
Ive never seen the ad. Was it actually a placed ad? Wasn't it just a sponsored thing that the influencer put on their own pages?
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Exactly the latter. It was an influencer who simply posted Bud Light cans with her picture on it on a video to her followers. It was not shoved down Ram's throat at all -- unless he voluntarily wanted it shoved down his throat.
 
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