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Apparently it is tied into this:
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GameStop unveils $35 billion pay plan for CEO Cohen tied to lofty targets
GameStop on Wednesday unveiled a compensation package worth roughly $35 billion for CEO Ryan Cohen, hinging on a turnaround that requires him to lift the struggling videogame retailer's market value more than tenfold and sharply boost its profit.www.reuters.com
The CEO gets a massive payout if he can get the value of the company up to $100 Billion. It doesn't matter if it inevitably fails as a result.
GameStop CEO Stuns Anchors Into Silence With His Ignorance
Ryan Cohen behaves like a spoiled toddler live on CNBC

