Do you boycott?

That's actually a somewhat recent development after the parent company divested the brand. November of last year. Somewhat of a success I guess as the boycott did take hold and people bought alternatives. On the other hand, the goal is to get Israel to change policies through economic pressure. Just causing a company's brand to devalue enough that someone else buys them without policy change doesn't really get there.


"Food manufacturer sells holding in joint venture after declining sales, amid fierce competition and an uptick in the anti-Israel boycott campaign in the US"
 
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