“… But in the nearly two weeks since he was taken into custody, Lemon has enjoyed a triumph of his own. A new audience galvanized by the
arrest has flooded his online-media empire, earning him more than 300,000 new followers on
Instagramand 140,000 new subscribers on
YouTube.
His
Substack business has soared 73 percent to more than 140,000 subscribers, many of whom pay $8 a month to be a part of “Lemon Nation.” His online store has even started offering a new line of
merchandise: tees, stickers and $55 sweatshirts labeled “We Will Not Be Silenced.”
… Even before the arrest, Lemon had become a profitable figure in the online creator economy. On YouTube, he earns a cut of the ad revenue for the freewheeling videos he delivers to his more than 1.2 million subscribers. Kyle Tharp, who has tracked Lemon’s online audience for his media newsletter
Chaotic Era, estimated that Lemon is, based on viewership, making $1 million a year on the video platform.…”