Reagan fucking LIED THROUGH HIS TEETH.Sure, Reagan was polished. But he also knew how to tell a story that felt personal, even mythic, to millions of Americans. He offered a narrative about struggle, hope, and patriotism that tapped into people’s emotions, not just their policy preferences. You don’t have to admire the guy to acknowledge that he connected.
Reagan’s genius wasn’t in the policies themselves, it was in how he marketed them. He took brutal austerity, union-busting, and upward wealth transfer and wrapped them in the warm glow of patriotism, family, faith, and “morning in America.” He emoted optimism while gutting the very economic foundations of middle- and working-class life.
That’s the concern with Newsom. He’s got polish, but he doesn’t project any lived struggle or emotional depth that resonates with working-class or disaffected voters. Vance, for all his faults, knows how to lean into that populist register. In a contest of emotional contrast, Newsom risks looking like the out-of-touch elite. Quite an accomplishment against Vance.
Americans bought the lie.