A religion with traditions dating back centuries is attracting young American men.
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Young US men are joining Russian churches promising 'absurd levels of manliness'
"A lot of people ask me: 'Father Moses, how can I increase my manliness to absurd levels?'"
In
a YouTube video, external, a priest is championing a form of virile, unapologetic masculinity.
Skinny jeans, crossing your legs, using an iron, shaping your eyebrows, and even eating soup are among the things he derides as too feminine.
There are other videos of Father Moses McPherson - a powerfully built father of five - weightlifting to the sound of heavy metal.
He was raised a Protestant and once worked as a roofer, but now serves as a priest in the Russian Orthodox Church Outside Russia (ROCOR) in Georgetown, Texas, an offshoot of the mother church in Moscow.
ROCOR, a global network with headquarters in New York, has recently been expanding across parts of the US - mainly as a result of people converting from other faiths.
In the last six months, Father Moses has prepared 75 new followers for baptism in his church of the Mother of God, just north of Austin.
"When my wife and I converted 20 years ago we used to call Orthodoxy the best-kept secret, because people just didn't know what it was," he says.
"But in the past year-and-a-half our congregation has tripled in size."