The GOP conundrum here is that there really aren't many quality "free market" options for reducing the health care cost curve while maintaining quality and at least keeping access to status quo. The only way to really accomplish anything close to reducing cost while maintaining quality and access is via government intervention...something nearly every country on earth has come to understand.
What the GOP SHOULD do is go all in on a single payer system. They control all branches of government and have the power to shape and mold a new system in whatever form or fashion they deem appropriate. They could even create a "private" company of their own design or desire to administer the system and dole out some sweet payday to a wealthy donor. Create real healthcare reform now while you have control and can set priorities. The system would endure even through holes and weaknesses because it is so difficult to reform healthcare. Of course they won't do this - they will hem and haw and waste everyone's time while getting nothing done and healthcare premiums will continue to rise.
