Granted, this was back in the ice ages (or 1993), but I applied to UNC and accepted without ever setting foot on campus. It already checked so many boxes -- big state school, noted journalism school, great sports. They didn't have to sell me on it at all. lol Plus, college visits weren't really a thing where I grew up (rural town in southern Virginia). Half my class didn't even go to college.
Obviously, things are different now and I'm now a part of the middle class, and college visits are what we do. My son is just a freshman in high school, so it will be interesting. I think he is more suited to the UNCG's and UNC-Charlotte's of the world. And after the mountain of loans I took out to come to UNC out of state, he will remain in state whether he likes it or not. Plus, he has a different learning style and it's really important that we find a good match for him. Hopefully, college visits will help with that.