Bourbon, and other distinctly American products, have a problem.
Trump.
When America was admired and/or respected and people wanted to be like Americans. Our easily replaceable products (booze, whiskey, movies, Coke, fast food, $100 California Cabernets, etc.) sold well and at a premium. Value was attached to distinctly AMERICAN brands.
Few American wines can’t be made elsewhere. Bourbon is at least 51% corn and is aged in new American white oak barrels that are charred. Buy some American white oak and make some barrels. Char them. Buy some corn.
Then, use the now used barrels to make whisky or whiskey or a “bourbon-infused” overpriced beer.
The world will be fine with bourbon produced overseas.