Last month, Tesla sold just 512 cars in the UK and 885 cars in Germany.
arstechnica.com
Tesla is in deep trouble in Europe. The electric vehicle maker, which once dominated EV sales in the region, is facing sales declines of more than 50 percent in France, the Netherlands, Sweden, Denmark, and the UK. Sales in Germany weren't quite as bad—they fell by 46 percent in April, with slightly smaller decreases in Portugal and Spain. Only Italy and Norway saw any kind of sales growth.
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The UK has been one of Tesla's biggest markets in Europe, and it's seeing something of an EV boom, with 8.1 percent more BEVs registered in April 2025 than the year before, even as overall car sales have dropped by 10.4 percent year on year. But Tesla's sales fell by 62 percent—the automaker registered just 512 cars all month. For context, 120,331 new cars were registered in the UK
last month, of which 24,558 were BEVs.
In Germany, the overall car market fared much better, with new registrations decreasing by just 0.2 percent in April. Of those new cars, 45,535 were BEVs—a 53.5 percent increase year over year. In the context of those rising BEV sales, Tesla's 46 percent year on year decline should have alarm bells ringing.
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Some other European countries are smaller markets for Tesla but have seen even more significant sales declines. In Sweden, Tesla sales dropped 81 percent. In the Netherlands, sales were down 73.8 percent. In Denmark, sales fell by 67 percent, and in France, they fell by 59 percent.