Like with CNN and others... do you think it's also the ultimate "owners" of the print, broadcast and cable media outlets - who want to get clicks, sell ads or otherwise see their bottom line, their personal taxes reduced and their stock options increase in value? This along with feeding the fire and the frenzy of a horse-race and not a blowout. (Again, to gain clicks and sell ads, of course).
But in terms of "reading the room" - I think all of those media outlets are missing the main point: If they continue to bo-side and/or continue to bump up Trump, they run the risk of setting him back up in the White House. And if the tea leaves are telling us anything at all, that means an Authoritarian Dictator - a despot, criminal, mob style leader - who will gut the free press and turn it all into his personal, state-run media. Of course there will be some in power at certain media outlets (looking at you Sinclair) who will welcome this and will have no problem in sucking trump's d*** and/or bending over and allowing trump and his sycophants to run one up their collective backsides. But other media outlets (looking at you NYT) may not cotton to that sort of thing... and those are the folks who we will find mysteriously poisoned or otherwise falling out of open windows... or maybe, simply not found or heard from again - at all.