American Eagle Jeans Commercials

rodoheel said:
I can understand being a little annoyed by the Sydney Sweeney overexposure. But for me the idea that these ads have some sort of white supremacist/eugenics overtones is a real stretch.
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If you look at the whole series of ads, I agree.

If you look only at the one where she's specifically talking about how genes are passed down from your parents, and determine your appearance etc. -- well, she closes that one by saying, "my jeans are blue." It's closer. Some associations follow from that: blue eyes and blue blood come to mind. That's not to say it's a Nazi callback, let alone an intentional one, but it is weird that they leaned into genetics in that way.

My question: who are the people criticizing the ad campaign? Google tells me it's "some tiktok users." I mean, how manufactured is this "controversy"?
 
Young libs on tick tok are freaking out over the add calling it Third Reich propaganda. I just think younger folks aren't used to this type of add with a pretty white woman and a muscle car - unabashedly un woke. These ads were typical before the last 10 years when Madison Avenue decided its ads would be more diverse and inclusive (not necessarily a bad thing but arguably the pendulum swung too far).

The market has spoken with this ad being beyond successful for American Eagle.
 
CFordUNC said:
Lolololol at boomers opining on TikTok and a blue jeans brand made for teenagers. Lord have mercy, the internet was such a disastrous invention.
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You seem to be joining right in on the conversation - 5 posts so far - so what's your point? All ages (not just boomers) are commenting on this ad which is becoming a cultural phenomenon.
 
Ramrouser said:
You seem to be joining right in on the conversation - 5 posts so far - so what's your point? All ages (not just boomers) are commenting on this ad which is becoming a cultural phenomenon.
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Because 1. I’m not a cringey weird boomer, 2. I think Sydney Sweeney- who is only a few years younger than me- is a smokeshow, and 3. Literally nobody outside of you and perhaps a handful of other terminally online left wing and right wing weirdos cares about an advertisement from a teenagers blue jeans brand.
 
CFordUNC said:
Because 1. I’m not a cringey weird boomer, 2. I think Sydney Sweeney- who is only a few years younger than me- is a smokeshow, and 3. Literally nobody outside of you and perhaps a handful of other terminally online left wing and right wing weirdos cares about an advertisement from a teenagers blue jeans brand.
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It's not the ad that is interesting to me (pretty garden variety ad featuring a girl and a car), it's the left's reflexive reaction to it, labeling it NAZI propaganda.
 
Ramrouser said:
It's not the ad that is interesting to me (pretty garden variety ad featuring a girl and a car), it's the left's reflexive reaction to it, labeling it NAZI propaganda.
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i'm not on tiktok but i have a bunch of very progressive friends who are and none of them have mentioned it. ages mid-late 20's and 30's.

the claims that large swaths of leftists are outraged by this ad are simply false. you're being lied to by the right wing media fever swamp, per usual.
 
Ramrouser said:
It's not the ad that is interesting to me (pretty garden variety ad featuring a girl and a car), it's the left's reflexive reaction to it, labeling it NAZI propaganda.
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Have you ever considered that perhaps whatever social media fever swamps you swim around in are manipulating you to be mad about something completely trivial and inconsequential?
 
CFordUNC said:
Because 1. I’m not a cringey weird boomer, 2. I think Sydney Sweeney- who is only a few years younger than me- is a smokeshow, and 3. Literally nobody outside of you and perhaps a handful of other terminally online left wing and right wing weirdos cares about an advertisement from a teenagers blue jeans brand.
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I think you're right in the sense of who should care about it, but ultimately, thanks to online engagement and algorithms, way more people end up caring about something that doesn't have anything to do with them at all.

This article is one of several I've seen making this point:

www.theatlantic.com

The Discourse Is Broken

How did a jeans commercial with Sydney Sweeney come to this?
www.theatlantic.com www.theatlantic.com

What is so frustrating to me at this point is that we all know this is bad. We all know this isn't healthy. We all know that online discourse is warping our brains and polarizing us and making it harder to do literally everything. Yet we still can't figure out how to quit this stuff. We collectively can't all figure out how to stop being rage-baited.
 
rodoheel said:
I think you're right in the sense of who should care about it, but ultimately, thanks to online engagement and algorithms, way more people end up caring about something that doesn't have anything to do with them at all.

This article is one of several I've seen making this point:

www.theatlantic.com

The Discourse Is Broken

How did a jeans commercial with Sydney Sweeney come to this?
www.theatlantic.com www.theatlantic.com

What is so frustrating to me at this point is that we all know this is bad. We all know this isn't healthy. We all know that online discourse is warping our brains and polarizing us and making it harder to do literally everything. Yet we still can't figure out how to quit this stuff. We collectively can't all figure out how to stop being rage-baited.
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more people need to leave social media. the only place i see this kind of nonsense now is here or if friends send it to the group chat.
 
Ramrouser said:
It's not the ad that is interesting to me (pretty garden variety ad featuring a girl and a car), it's the left's reflexive reaction to it, labeling it NAZI propaganda.
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To be clear this is not the reaction of "the left" it is the reaction of a tiny minority of people, mostly on TikTok. And then a counter-reaction stoked by rage-baiting aimed at right wingers.

As I have already said I think it's a huge overreaction to think there is anything nefarious about these ads, but whatever you think about Trump's personal beliefs, he is running what is openly and unashamedly the most white nationalist-friendly administration in our history, and that's putting some people on edge. It's just that American Eagle and Sydney Sweeney are the exact wrong targets for anger.
 
The whole ad campaign seems like an homage to and certainly a liberal borrowing from the Brooke Shields/Calvin Klein jeans ads in the 80's. Smart move, those were pretty successful (and "controversial") IIRC. Who would've thought that a famous, attractive young woman making suggestive double entendres and literally showing her ass would get people's attention?
 
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