donbosco
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Rolling Consumer Boycotts Stalk Amazon, Target And Tesla
Forbes’ expert contributors consider how renewed consumer activism may affect retail giants and could give small businesses new opportunities to win customers.www.forbes.com
Consumer activists have launched rolling economic boycotts of Target, Amazon and other recognizable companies in recent weeks to protest DEI rollbacks and policies seemingly aimed at appeasing the Trump administration. The outcome of these campaigns hinges on how deeply the companies feel their effects and whether consumers can find suitable alternatives.
The People's Union USA, a consumer advocacy group organizing many of the boycotts, has set its sights this week on Nestlé, for what the group's founder John Schwarz says is the company's failure to address allegations of toxic ingredients and unethical business practices. This action follows calls to boycott retailers Amazon and Target for rollbacks to their diversity, equity and inclusion initiatives.
Nestlé did not immediately respond to a request for comment.
Meanwhile, anger toward the electric vehicle maker Tesla has boiled over as public antipathy toward its CEO, Elon Musk, seems to have grown since he became the Trump administration's chief cost-cutter.
These consumer initiatives may indicate the start of a "Great Rejection," which is gaining momentum online to stop spending on nonessential goods, Greg Petro, Forbes Investing contributor, says.
Wow...I've been boycotting Nestle for at least 40 years. Never spent a dime in Wal-Mart either. No Domino's or Chic-fil-A either. No big deal just a thing to do.