McDonald’s to Cut Combo-Meal Prices After Convincing Franchisees
Burger chain working to improve its affordability, after consumers recoiled from escalating restaurant menu prices

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https://www.wsj.com/business/hospit...1?st=KGeALd&reflink=desktopwebshare_permalink
“… After pitching operators on the plan, McDonald’s and its U.S. franchisees agreed to keep the cost of eight popular combo meals 15% below the sum of the individual items’ prices, according to company materials viewed by The Wall Street Journal. The chain also will run $5 breakfast and $8 Big Mac and McNugget combo-meal specials later this year, marketing them as Extra Value Meals.
The move is part of the chain’s push
to restore its reputation for affordability, which has taken a hit with
cash-strapped consumers. McDonald’s has said that its
new McValue deal menu is helping, but many consumers still feel the chain’s menu prices overall are too high.…”