We all have a drawer. It’s the place where we need to place all the things — big and small — that might distract us. We then close that drawer and forget about what’s in there until our goals our accomplished. Then, and only then, we can open our drawer and deal with all the things we stowed away
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UNC, Belichick drop their drawers
"We all have a drawer. It’s the place where we need to place all the things — big and small — that might distract us. We then close that drawer and forget about what’s in there until our goals our accomplished.
Then, and only then, we can open our drawer and deal with all the things we stowed away.
The drawer is a major pillar of
Bill Belichick’s coaching philosophy. He’s written about it in books on coaching and leadership. He’s preached it to his players.
“He’d bring up this drawer four or five times like after Week 14,” former Super Bowl MVP
Julian Edelman said. “Like, ‘All right, put it all in the drawer. You gotta go out and do this. We all understand you have bills, taxes. Let’s just put it in the drawer and we’ll worry about that after the season.'”
Spending some of your newfound NFL salary on luxury items? Not during the season. Put that car, jewelry or boat brochure in the drawer. Endorsement deals? Contract issues? Personal business? It all goes in the drawer.
It’s why one of the phrases that pops up most often when searching Belichick’s name is “laser focus.” Another is “doesn’t want to talk about.” Belichick, in football mode, is completely dedicated to poring over film for the one minor key that will give him an edge. He’s better at it and more consumed with it than other coaches, which is saying a lot, given the level of obsession displayed by many in the profession.
Once, Belichick was asked about the “big news from the weekend.” He responded with a blank look. When told that Colts Pro Bowl quarterback Andrew Luck retired, he replied, “I didn’t see that, but I don’t really follow them.” Luck’s in the drawer with the rest of the breaking news on the ESPN crawl.
When Donald Trump mentioned Belichick in a speech the day before his first inauguration, the coach was asked if he had a reaction.
“Not really just — we’ve got a big game.” The president goes in the drawer with the CNN breaking news crawl.
Hit TV shows or movies? Doesn’t watch. Doesn’t care. In the drawer.
Taylor Swift comes to town for a concert? Welcome to the drawer.
“I don’t really know anything about tickets. I’m really focused on trying to get our team ready to play.”
TikTok, Twitter and Instagram drama?
“I don’t really know or care anything about social media. I don’t even know what’s out there or isn’t out there, so that’s irrelevant to me. It doesn’t matter. We played football before there was social media, and it didn’t matter then, either.”
This is the Bill Belichick that won six Super Bowls. It’s the one the Tar Heels thought they were hiring. They thought they were getting the “forsaking all others” focus. They thought they were getting the drawer.
That’s not who showed up in Chapel Hill.
Since his hire in December, nothing has gone in the drawer. It’s on the dining room table, the nightstand, piled up in stacks around a room looking like a hoarder’s house.
Consider, in the 10 days leading up to his first game as a college coach, Belichick:
- Sold his beach house in Nantucket
- Signed a deal with Hulu to do a documentary on his team
- Applied for trademarks to produce jewlery and other merch bearing phrases like “Gold Digger,” “Chapel Bill,” “Belestrator” and “The Belichick Way.”
Comedian and movie star Kevin Hart told a story of being invited into the Patriots’ headquarters by Rob Gronkowski.
“I’m like, ‘Rob, I don’t think this is a good idea for me to go in,’” Hart said. “The first person I see when I walk in is Bill Belichick. He’s walking this way. (I say,) ‘Hey Bill, what’s up?’ This mother-(expletive) didn’t speak, didn’t shake my hand. I said, ‘Oh, they serious up in here.’”
Hart didn’t realize it at the time, but he was in the drawer. Contrast that with opening night at UNC, when enough celebrities to hold the ESPYs were on hand. There were folks with a connection to UNC: Michael Jordan, LT, Mia Hamm; with a connection to Belichick: Randy Moss, and ones who just wanted to be there, apparently, like Blake Snell and Aaron Boone.
There’s nothing wrong with selling property, signing media deals, cashing in on endorsement opportunities or hobnobbing with celebs. It’s just that there’s a time for that.
And a drawer for that.
And it’s not being used.
And it shows.
“Each week, get ready to go for that week, do the best you can to help your team win, and after that game move on to the next one,” Belichick once said. “And at the end of the season, that’s the end of the season. But on a week-to-week basis, I don’t want to spend time or get caught up in what happened five years ago, or what’s going to happen two years from now, and a bunch of other random stuff. … I’m committed to the team that I’m coaching right now, the players that are here. They deserve my best every day, and that’s what I’m going to give them.”
That’s what the Tar Heels thought they were getting.
They’ll have to decide if it’s what they got."