Yes — college basketball is still popular, and in some ways it’s actually growing again, especially recently.

The short answer
- Overall popularity: strong and rising again
- TV ratings: up significantly
- Big events (March Madness): still huge
- Women’s game: booming even faster

Recent trends (2024–2026)
- Men’s college basketball viewership is up ~39% this season across networks
- The 2024–25 season was already trending up, with ESPN ratings +8% year-over-year
- Some regular-season games are pulling 6–7 million viewers, which is very strong for non-football sports
- The 2025 NCAA Tournament saw one of the most-watched early rounds ever

Translation: People are absolutely still watching — and more than a few years ago

March Madness is still a monster
- The NCAA Tournament remains one of the biggest events in American sports
- Elite Eight games averaged ~2.9 million viewers (near record levels)
- Office pools, brackets, and gambling keep casual fans heavily engaged

Even people who don’t watch all season still tune in in March

Women’s college basketball = huge surge
- Women’s game has exploded in popularity recently
- 2025 championship drew ~8.5 million viewers (after a record 18M+ in 2024)
- Social media engagement and star power are skyrocketing

This is one of the biggest sports growth stories in the U.S.

What’s changed (why people sometimes think it declined)
There are reasons it can feel less dominant than before
- Transfer portal + NIL → more player movement, less team continuity
- One-and-done era → stars don’t stay long
- NBA + NFL dominance → more competition for attention
- Regular season can feel less meaningful than March

Bottom line
- Still very popular
- Actually trending upward again
- March Madness remains elite-tier sports event