1. You're right; I don't believe those polls. It's not only the revealed preference. It's that the GOP doesn't campaign all that much about those issues that are supposedly important. It campaigns almost entirely on the cultural issues. Sure, they mentioned inflation a few times but to me, it's hard to look at the 2024 campaign without seeing little more than animus. If Trump's voters didn't care about the stuff he ran on, the Trump campaign was criminally incompetent.
2. I grant -- indeed, I've made this point in different contexts -- that generalizations about any of this stuff are fraught because we're not talking about winning 100% of MAGA. You want to pull 5% of the people who voted for Trump -- people who might not actually be MAGA -- and restore their trust in Dems. That's fair. It's laudable. But it's also tricky.
3. I'm unsure what function the "what voters really care about" line is performing here. You say the GOP runs on emotional appeal. The Dems should also foster that sense of belonging. If that's the strategy, does it really matter what issues are the most important ones? Find ones that resonate, which aren't necessarily going to be the ones that are most important.
You're familiar with Richard Hofstatder, right? IIRC he wrote a book about how US presidential elections are rarely conducted over the most important issues of the day. They are fought over proxies or trivialities perceived to be pregnant with meaning. I'd say that's a great description of our contemporary politics. And it's been going on forever. It wasn't the neoliberal New Democrats that got Bush 41 to run on outlawing flag burning.
4. If you're proposing that Democrats find a visible, signature issue that will be viewed positively and sympathetically across the board, regardless of importance, I'm on board with that. The problem is that liberals tend not to be wired that way. Maybe that doesn't matter. Maybe we just need to find our own flag burning or trans athletes.
I don't take that to be what you're saying, but I think that's the implication of your logic here. And maybe at this point, it's just means-to-an-end.
5. Semi-serious suggestion: what if we tried investing in reality shows. Follow me here: it seems to me that practically every profession has gotten some sort of reality TV show glamorizing its less well-known aspects. But not construction workers, to my knowledge. Wouldn't it have been cool to have a show tracking how the bridge in Philly was rebuilt?
Or a reality show about first responders. Sort of like Cops, except with ambulances. Doctor shows are popular; why not first responders? I guess it doesn't even need to be reality TV. It could be scripted. The point is: we need to see ambulance drivers or EMTs as heroes. And then they will say things like, "the system really works better when everyone has insurance," or "the toughest one is when a person probably needs to go to the hospital, but it might be nothing and meanwhile their insurance company charges them $500 for every ER visit."
I'm obviously not a TV creative, so these specific ideas might suck but the general idea seems sound to me, without having thought about it too much.
It might not hurt to have a few shows or films like: a psychopath who joins ICE because it lets him invade houses and rape women, or a corrupt president who takes bribes and shafts the people.
Appreciate the thoughtful response, there’s more agreement here than it might seem at first glance.
1. On the polls: I get the skepticism, but we’re not just talking about survey data. We’re talking about lived experience, including yours and mine. You know that voters talk about gas prices, medical bills, rent, job security, things that touch their everyday lives. You’re right that the GOP doesn’t run detailed policy campaigns on those fronts, but that’s the point. They don’t need to if they can channel the emotional energy people feel about decline, fear, and status anxiety through cultural proxies. And when Democrats don’t offer emotional or moral clarity on the real drivers of people’s stress, those proxies win by default.
2. Yes, we’re not trying to win 100% of MAGA. The goal is to chip away at the margins: working-class people who feel abandoned, people alienated by elite liberal tone, people who once voted for Obama. That’s not about pandering. It’s about showing up with moral seriousness and speaking in a register that resonates beyond college-educated circles.
3. You ask what function the “what voters really care about” argument serves. It’s a guide, not to the only issues we should talk about, but to what gives messaging depth and credibility. If we anchor our message in something emotionally true for people, like medical debt, job insecurity, or corrupt institutions, we earn the right to be heard on other things. That’s how you build trust. It’s also how you disarm cultural resentment. The left won’t win a proxy war over values if it doesn’t feel present in people’s material lives.
4. I’m absolutely not saying Dems should chase the right’s culture war frame or find our own flag-burning wedge issue. Quite the opposite. I’m saying we need emotionally resonant issues that speak to shared struggle. Think: rural hospital closures, railroad safety, drug pricing, union rights. Things that dramatize who’s profiting and who’s paying the price. Not technocratic white papers but stories with stakes, villains, and solidarity.
5. Your media idea is more serious than you let on. Storytelling shapes public morality. Cops, Top Gun, and Homeland did real political work. Why don’t we have shows that treat EMTs, nurses, or Amazon warehouse workers as the protagonists of American life? Culture doesn’t just reflect values, it produces them. That’s a frontier Democrats have largely ceded.
If we agree that people don’t vote on policy details but on affect, identity, and trust, then the left has two choices. Keep lamenting that fact and lose, or build a politics that meets people where they are and gives them a story they want to be part of.
There’s a great YouTube channel called More Perfect Union that is doing yeoman’s work on this front. Highlighting every day struggles of working people. Faiz Shakir wanted to scale this model up and have the DNC create this sort of content. Didn’t seem to be much of an appetite for that among the party though.