Multiple things can be true here.
1. Dems are not good communicators right now. And Biden was one of the worst communicators we’ve seen in a LOOONG time. Political communication in this age is about volume and speed more than substance. Trump has mastered that, and with his buyout of Silicon Valley, his advantage there will only increase. Dems MUST figure out how to counter this, and they realistically need to get that done in the next six months or so.
2. Pubs will almost certainly be their own worst enemies now that they have unchecked power. I suspect we’ll soon see historically low approval ratings not just for Trump, but for the whole GOP.
3. Social issues are much more politically effective when you’re using them to attack than when you’re playing defense. It’s not like this is a new playbook for American conservatives. The people railing against trans rights and inclusion now are from the same segment of the political spectrum as those railing against the Civil Rights movement in 1965 and the gay rights movement in the 1990s. I’d pretty much guarantee you that the 2055 versions of HeelYeah, Calltoroy and Zen won’t give trans inclusion even a second of attention because it will be so widely accepted. Maybe not Ramrouser — there are still people who oppose the CRM even today, after all. But the point is that conservatism will always have a bogey man to hang around liberals’ necks. It’s part of the identity of the movement, and it has been for a long time. So it’s not like Dems can ignore it, but we also shouldn’t be wringing our hands about it. It’s not the Dems that will have grandkids embarrassed that their recent ancestors opposed basic human rights.