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But that wouldn't apply in this case, would it?Hence narrowly-tailored. I would envision a restriction on using AI in an advertisement to have someone say something they did not actually say -- at least not without that person's consent or the consent of the estate. Most likely you could carve out exceptions for historical figures. It is not a restriction on using AI generally -- just against deceiving people into believing that someone said something they did not actually say.
Isn't this ad going to feature an AI-created visual of Robinson uttering real-life Robinson quotes?
(I agree that a law is needed here, but I'd say a broad law is actually what is needed here, something like it is illegal to create AI of someone without the consent of the person or their estate. You'd might have to have some carve out for obvious satire/parody, but even that would likely need to be carefully tailored.)