U.S. tour operators and American distilleries hit hard by surge in patriotism among Canadian shoppers
www.theglobeandmail.com
The surge in patriotism among Canadian shoppers, fuelled by trade tensions with the United States, is already leaving a sizable mark on American business, early data from a variety of industries suggests.
U.S. tour operators are reporting booking declines of as much as 85 per cent, while American distilleries are losing major deals. Meanwhile, Canadian grocers are posting a bump in domestic product sales of up to 10 per cent.
Donald Trump’s jabs about
annexation, along with a 25-per-cent levy on steel and aluminum from Canada and the U.S. President’s threats of a 25-per-cent tariff on most Canadian imports have prompted a rallying cry to “Buy Canadian” across this country.
While consumer boycotts – combined with government policy actions – are causing trouble south of the border, concerns are bubbling up about the toll on Canadian businesses, too.
“To use some of the words I hear from tour company members of the National Tour Association, the drop-off is ‘astronomical’ when speaking about Canadians booking group travel to the United States,” said Catherine Prather, president of the Kentucky-based organization, which specializes in group tours.
One National Tour Association member operator reported just two bookings for U.S. tours in the past two weeks compared to 39 bookings during the same period in 2024, she said. Another Canadian operator, with 85 per cent of their business focused on tours to the U.S., had to scrap every U.S. departure for March, April and May due to client cancellations.