Amid the "Buy Canadian" movement, some U.S. companies say retailers in Canada have been turning away their products or halting planned deals.
globalnews.ca
The “Buy Canadian” movement is sending new ripples of concern through the executive offices of U.S.-based consumer companies that banked on selling their products on Canadian retail shelves.
California-based diaper maker Parasol Co had been working since January with a distributor to expand the sale of its diapers and baby wipes to new retailers in Canada, including convenience stores, CEO Jessica Hung said.
But, in early March the distributor, who Hung declined to name, halted work on the deal, she said, because of growing anti-American sentiment in Canada.
“They were instructed by a retailer to pause any American brand launch,” Hung said, referring to the distributor. “They told us they would re-evaluate when market conditions allow.”
“That’s the kind of disruption we would never expect,” said Hung. “I never heard of this happening until now. It’s definitely quite a bit of headwinds.”
A dramatic reshuffling of Canada’s retail shelves illustrates the impact of patriotic consumerism in Canada, which imported nearly US$350 billion of products from the United States in 2024, making it its largest trading partner.
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The Buy Canadian movement is not just hampering one diaper business but also drinks and citrus fruit from the U.S., companies say. In early March, Jack Daniel’s maker Brown Forman BFb.Ncalled the removal of American bourbon and whiskey from Canadian liquor stores worse than Canada’s retaliatory tariffs and a disproportionate response to Trump’s levies.
A source familiar with California’s citrus fruit exports told Reuters in early March that Canadian retailers have canceled their orders.
GT’s Living Foods, based in Los Angeles, California, and known for its Synergy kombucha products, said retailers in Canada, including Walmart, have been placing orders for fewer products because of tariff uncertainty.
“The distributors for Walmart Canada, Loblaw’s, Metro and Sobey’s told us they will buy one truck instead of two trucks of products, because retailers are being cautious and they are waiting to see how this (tariff situation) will play out,” said Daniel Bukowski, who managed the accounts of these retailers for GT’s Living Foods and was senior vice president of sales until mid-March.