Not sure if they ever got posted here but a band called Geese- kind of jam/indie/art rock blew up in a big way earlier this year thanks to their album
Getting Killed. Which was a fine album but didn’t really grab me.
Turns out they hired a firm to help them go viral and it worked, and lots of people kind of feel weird about it. Obviously marketing firms have been around forever, but this one in particular seems to specialize in making social media campaigns seem very organic, which is leading to the bad feelings.
The Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was.
www.wired.com