May not be a joke. Value is between $500 million and $1 billion. As long as he is setting money on fire for kicks, why not? There are conservatives begging a billionaire or two to buy it to shut it down (and others suggesting they do the same to BSKY because meanie libs are abandoning Xitter for a place that has moderation standards).
I am not an MSNBC fan or viewer and still want to see BSKY to be less of an echo chamber, but find it pretty concerning that there are a lot of self-proclaimed free speech conservatives who are promoting acquiring and shutting down more liberal spaces.