He's a conman. That's what conmen do. The easy to grasp talking point to market.One reason I hate Trump's assface so much (maybe the main reason) is his infantilization of our language. The fact that he has named this bullshit "the big beautiful bill" and that people are actually referring to it as such (and "BBB" isn't much better) is depressing. It's like a stupider version of Pee Wee's Playhouse but without the fun...
That being said, Democrats need to somewhat copy his simplicity. Democratic Politicians tend to farm their policy out to Ivy League MBA's and such. Clinton and Obama were famous for having long, involved policy meetings. Nothing wrong with good policy. But it loses all effectiveness if you can't market it from a political standpoint.