"Campaign aides believe they can make the difference via the surrogates they have lined up, whether those are celebrities making targeted social media appearances or community members sending direct texts like the attendees at a Doug Emhoff event in Southfield, Michigan, with Jewish voters, who were asked to send messages encouraging people to host “
'Kamala Shabbat' dinners."
"Some will be new announcements: After months of carefully poll-testing well-known nonpoliticians, including entertainers and athletes, the campaign will roll out even more endorsements, interviews and appearances meant to break through to tuned-out voters. Expect more events like the vice president’s interview with Charlamagne tha God and Julia Roberts’ trip to Georgia, both ideas that came right out of the campaign’s research."
“We’re not throwing spaghetti against the wall. We have literally studied who these voters listen to,” said a campaign official.