Thanks for the information. What do you see as the current issue with Boeing? They're on a bad streak.
Safety issues with the Boeing 737 Max and mass employee strikes made for a challenging 2024.
www.bbc.com
But Mike Dunlop, an aerospace industry veteran and author of a book about turning around failing businesses, argues that Boeing has in fact already begun the process of transforming itself by going back to basics.
He believes
many of Boeing's problems result from the arrogance of the company's management in the past, as it sought to cut costs in an effort to make more money. Recently, he says, there have been some improvements.
* * *
The company faced criticism over its corporate culture. A congressional report released in September 2020 found that
Boeing's rush to build new aircraft as quickly as possible while cutting costs had "jeopardised the safety of the flying public" – although its findings were described as "partisan" by one leading
Republican.
* * *
Some observers believe Mr Ortberg has an opportunity now to improve the company's fortunes. Mr Dunlop thinks a change in mindset will be fundamental to Boeing's future.
"The fastest way to turn around a company is to have a
complete change in attitude on how you treat your employees, how you treat your customers, and most importantly in how you treat your suppliers."
A complete reversal of its previous approach could produce a "borderline miraculous" revival, he believes.
But others are less confident. Captain Dennis Tajer, the lead spokesman for the Allied Pilots Association (the pilots' union for American Airlines), believes real change at Boeing has to come, not from the boardroom, but from further down the company's ranks.
"The solution is below senior management," he argues.
"
It's at the middle management level, where you find the gatekeepers and the people who support doing things properly, not just keeping the schedule going."
The stakes, he insists, could not be higher.
Today’s presser is sponsored by the word “stupid” apparently
