Thank you for that. I think you are (as usual) overthinking the situation but your post was thought provoking and entertaining.
1. You're welcome, I guess. Your response reminds me of every criticism of advertising. "It doesn't affect
me!" "You're overthinking it -- imagery that barely exists on screen doesn't affect our mentality." And yet, companies spend billions upon billions of dollars in advertising. The companies that do it best typically thrive. So clearly the overthinking critique is misplaced. What some people call "overthinking" is actually just thinking.
2. An example. This Nike ad is one of the greatest ads ever created.
After the intro with T-Mac, the very first image is of a black kid, presumably somewhere outside of the US, blowing leaves out of his hands. Why the hell is that image there? What work is it doing? I suppose the answer might be that these experienced, accomplished, highly paid advertising creatives were just overthinking things. But I suspect the real answer does require a bit of thinking. Maybe even "overthinking."
Here's the logic of the ad:
We, Nike, make products to help you train to be the best athlete you can be. If you're not working out like Steve Nash or Kevin Durant or the other athletes, you're not going to be a winner. You need our products. And the competition is global. The poor kids in other countries are also practicing really hard, so you REALLY need our product.
Indeed, throughout the ad, interspersed with the images of athletes, there are images of kids playing outside. Sort of sports, but sort of not. Most of these images are of black kids, and they are presented in a way that at least suggests they live outside the US, probably in Africa or South America or wherever. It is impossible to make sense of those images without understanding the "overthought" subtext: you are competing against the world
There's also an image of a small frog jumping off a tree branch. It's almost half a second, which in a TV ad is an eternity, and just to make sure people caught it, they put it immediately after video of a drummer (i.e. these images are not going to get lost in the background). What does a frog have to do with Nike gear? Well, there's a suggestion that maybe you'll be able to jump like a frog, which would probably be awesome because that frog can really fly for its size. But more importantly, it is placing the location
outside the United States. That frog image looks like a tropical rain forest (famous for their frogs). So there's a picture of a drummer on a football field, which is obviously in America, and then a picture of a frog, which is coded as outside.
Again: the message is that your competition is global. Everyone is doing sophisticated training. If you're not running with parachutes or doing sit-ups with medicine balls, you're falling behind.
3. Now maybe you think I'm overthinking it, but again this is widely regarded as one of the best ads ever -- or if that is exaggerated, it's definitely considered excellent. And it has these images that are hard to make sense of otherwise. I mean, go ahead, answer the question with the proper amount of thinking. I suspect you are going to have trouble.
I'm using the same analytic style here as I did with Noem. It's basically just paying attention to subtext.