You’re not wrong that corporations spoke up because they feared profit loss, but you’re missing what made those losses a threat in the first place. Businesses didn’t spontaneously act out of principle. They reacted to pressure from boycotts, from public ridicule, from cultural backlash. And that pressure came from a terrain that had already shifted. HB2 became politically toxic and economically risky because people made it look absurd, cruel, and backwards. That wasn’t some decision made in a vacuum. It was emotional politics doing exactly what it’s supposed to do: reframe the stakes and force the other side to respond. McCrory couldn’t respond and lost.
When a bland, uncharismatic moderate can beat an incumbent Republican in a Trump state, something shifted. Not because voters fell in love with the Democratic Party, but because the GOP overreached and got publicly tagged as cruel, weird, and reckless. That’s not nothing. That’s how narrative defeats happen.
I mean, watch Coop’s opening statement in this debate, along with the first question: