Political Ads

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Yeah, I saw the 30-second version of this one last night and told my husband it was an excellent ad. I hope it goes into rotation.
If this sort of advert doesn't move the needle with folks trying to decide, or wavering on who to pick, nothing will. This is a strong statement and hopefully folks get to see it.
 
Some of the recent ads posted here are actually very good. Much better than the ones I’ve seen thus far on TV. Are they actually reaching the masses, or are they mainly just floating around the internet for people already invested in politics to find? I wish some do these would be shown during the football games rather than the ones I’ve been seeing over and over.
 
Some of the recent ads posted here are actually very good. Much better than the ones I’ve seen thus far on TV. Are they actually reaching the masses, or are they mainly just floating around the internet for people already invested in politics to find? I wish some do these would be shown during the football games rather than the ones I’ve been seeing over and over.
There are large cohorts of folks-young ones especially-that consume the internet and never watch "regular TV"
 


“… The decision by Harris HQ fits into a larger trend with regard to messaging strategy. When it comes to television, the campaign is largely focused on abortion, taxes, housing, and healthcare, according to a CNN breakdown of the spending. The topic of the 2020 election—Trump’s attempt to overturn the result, the events of January 6th, and what all this means for the future of American democracy—has been largely reserved for online political warfare and earned media mentions to juice the political press into reporting on the issue.

… This past May, the Democratic polling outfit Blueprint tested a variety of controversial statements with young voters. It found that 72 percent had heard Trump claim the 2020 election was rigged—the highest of all claims tested. And while 50 percent said they were bothered by it, that figure was among the lowest for the Trump statements tested.“
 


“… The decision by Harris HQ fits into a larger trend with regard to messaging strategy. When it comes to television, the campaign is largely focused on abortion, taxes, housing, and healthcare, according to a CNN breakdown of the spending. The topic of the 2020 election—Trump’s attempt to overturn the result, the events of January 6th, and what all this means for the future of American democracy—has been largely reserved for online political warfare and earned media mentions to juice the political press into reporting on the issue.

… This past May, the Democratic polling outfit Blueprint tested a variety of controversial statements with young voters. It found that 72 percent had heard Trump claim the 2020 election was rigged—the highest of all claims tested. And while 50 percent said they were bothered by it, that figure was among the lowest for the Trump statements tested.“

Interesting. If I had to guess, the message of Trump saying the election was rigged isn’t landing as much with young voters because a lot of young voters feel that the system is rigged anyways.

Not in the way that Trump is presenting it, of course, but it shows how his messaging tends to work. Take something with a kernel of truth (that is, the flaws of American democracy) and throw it out there to aid whatever message he’s trying to present.
 
Not even going to try and find the ad to share because it is beyond disturbing. But it has aired on my local ABC station here in central KY and the people I know that have seen it are none to happy about it. And the fact that it's too over the top for them says a lot.

Randall Terry

 
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