“… "We expected the response to be positive, but it has been even more overwhelmingly positive than we imagined," UNC chancellor Lee Roberts told ESPN. "We obviously wouldn't do it if we didn't think it was a wise investment, and it's still early, but we couldn't feel better about where we are with that."
And yet, it almost didn't happen, and within the halls of power in Chapel Hill, there's still plenty of frustration about how this process unfolded. The biggest hire of the 2024 coaching carousel and, arguably, the biggest moment in Tar Heels football history was the product of a chaotic search filled with political persuasion that involved now-Secretary of State Marco Rubio, internal backstabbing, airing of yearslong grievances and a bitter boardroom drama that might've been more appropriate for an episode of "Succession" than the hiring of a college football coach.
… Belichick first sent word of his interest in the UNC job through political allies. He reached out to a longtime friend, former U.S. senator and current Secretary of State Marco Rubio, who then contacted Senator Thom Tillis of North Carolina, hoping to light a fire in Chapel Hill in support of Belichick.
"Rubio follows the sports world pretty closely, and he called me and said, 'There's a chance Belichick would come to Chapel Hill,'" Tillis told ESPN. "He said, 'He wants a school with a great academic reputation, and he wants to try to build a program to bring them a national championship. I said, 'Well, let me go [make some calls].'"
Tillis hung up the phone and immediately called Phil Berger, the North Carolina Senate president pro tempore, who had strong connections with power players at UNC. Berger initially laughed at the suggestion until Tillis assured him that, yes, Belichick truly wanted the job.
That became the spark that lit the fuse, and before long, the Belichick chase was a raging inferno among key stakeholders, including Preyer. As one source put it, "the push to land Belichick all started with the politicians." …”