“The good news is that eyes will remain glued to the Tar Heels, for intrigue more than anything else. The ACC’s new multi-media revenue policy is now in effect, which will split media revenue into two pots: 40% will be distributed equally to each member of the ACC and 60% will be distributed based on viewership. Of the 60% portion, 75% will be shared based on football and 25% on men’s basketball.
“Early ESPN ratings returns had UNC-TCU viewership at 6.1 million, which is roughly double what a typical UNC-Duke basketball game draws. That’s key revenue generation for an athletic department that’s now all-in on football, regardless of the outcome on Monday night.”