I promise you that I have not been involved with the messaging. It would look a lot different than it does. Not necessarily better.
Nobody knows or cares whether Kamala is tied to billionaires. The reason that anti-billionaire messaging doesn't work is that Americans like billionaires. Americans actually like Mark Cuban. Some of them really like Elon Musk. If you go through a list of the most popular celebrities in America, most of them are either billionaires or close to it. Taylor Swift. Jay-Z/Beyonce. Star athletes are increasingly billionaires. Lebron James is. Fuck, Saudi Arabia offered Vini Jr. $500 million a year to play soccer there. Oh yeah, and Trump.
This is what I mean when I say you're a young progressive and thus probably out of touch. I felt the same way when I was younger. I mean, it sounds like it should work, right? Why would Americans like billionaires? Do they not understand how the billionaires crush them? It turns out they do not understand that, or care really. They don't hate billionaires nearly as much as they hate gay people and minorities. Those are the villains in their lives. And educated professionals. Not billionaires.
The idea that somehow working people would suddenly identify with Kamala if only she didn't have the support of billionaires -- I mean, where to start? When conservatives run against San Francisco, they NEVER run against Silicon Valley or the billionaire class. They run against weirdos and ultra-liberals and supposed crime and debauchery. In the last two elections, they've been running against Facebook -- but not because Facebook is run by rich people but rather because they think Facebook victimizes them because it's a bunch of heathens.