Correction — it’s not a problem for RJ. He’s a likable All-American from a big brand school. He earned those deals through his play and personality and successful national profile, and it’s all dependent on endorsing products via traditional or social media advertising. UNC or boosters only indirectly played a role in most of that income for RJ.
This isn’t to be conflated (which I’m sure it has been in your tiny mind, since you’re no doubt trying to point this at HD) with straight bags of boosters’ cash being offered to just show up at a school and play. Which is what NIL is mostly coming to mean, as a handwave formality for the transaction… and that’s what is the real driving force behind most of these recruits’ decisions. The vast majority of them don’t have that kind of RJ juice behind their name (or Arch Manning on a bigger scale), so nobody wants them in high dollar commercials or social media endorsement deals, and what they're in it for is their bag of booster cash. Very different from RJ’s or Bacot’s NIL successes.