He was a moderately successful rapper beforehand. He only blew up because he started hating on Drake. Like I said, 90% of the conversation about last night's show is not "man, what a great message Kendrick had" or "man, what an amazing performance". Instead, it is "Kendrick said something mean about Drake AGAIN LOOOOOOOLLLLLL"So how did he achieve what he achieved prior to that song? Because he was apparently a very big deal before that. And you know he did appear in the halftime show two years ago as well., right?