“… “The price of juice is already increasing,” Christopher Gerlach, an executive at the US Apple Association, a trade group representing the domestic apple industry, tells WIRED. Gerlach estimates the wholesale cost of apple juice concentrate has risen 33 percent this year compared to 2024—and he expects it to keep going up. The higher costs will impact more than just plain apple juice, since concentrate is a key ingredient in a wide variety of other juice mixes, like mixed berry and pear, and is also used as a sweetener in a variety of children’s products, including baby food.
… The US has plenty of domestic apple farms, but the industry focuses heavily on selling fresh fruits, which are typically more profitable. Each year, America exports around 16 million gallons of apple juice, but imports 430 million gallons, Gerlach says. For many years, China was the main place where the US sourced its apple juice, but Turkey has recently emerged as a close competitor. It represented 39 percent of US concentrated apple juice imports last year, while China accounted for 31 percent, according to Gerlach.
Data from the USDA suggest that Trump’s tariffs have sparked a
more dramatic shift in the US toward buying apple juice concentrate from Turkey. So far this year, Americans have imported around 92 million liters of unfrozen apple juice concentrate from China, compared to 29 million liters from Turkey. China saw a major spike in juice buying in January as importers raced to make purchases before the tariffs went into effect; now its sales have plummeted, while Turkey’s are soaring. For the week of April 25, Turkey exported more than twice as much apple juice concentrate to the US as did mainland China. …”