superrific
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This is why I was thinking about religion. Let's think about the problems with KISS -- namely, it's really hard to do without being reductionist, vapid and caricature-level simplistic. The amount of content that can be crammed into a sentence is quite small, and it's not nearly enough to capture complexity. That's why KISS is the natural approach of right-wingers. There's a famous Onion piece contrasting the messaging of Jimmy Carter and Ronald Reagan: "Let's all save energy by wearing sweaters" versus "kill the bastards."I agree with you that Dem messaging has been too sophisticated for the average voter. Dems need to develop the skill of KISS( keep it simple stupid )
If you cannot explain how you are going to help the voters in one sentence and limit the number of issues to emphasize to three, then they will get lost in the details and tune you out
But KISS becomes more effective when the single sentence explanation hearkens to a much larger and complex set of principles that people have come to intuitively understand through experience. Religion isn't the only one of them, but it's a main one. So what if we had an animating principle like:
Trumpism is not the way of God.
There's a lot more content there than meets the eye, because understanding the sentence requires an understanding of the "way of God," and that is a complex idea that encapsulates many different values. It's a way to sneak books and books of content into a single sentence.
By no means is religion the only language that can accomplish this, but it might be the most accessible for a non-college educated population.