gtyellowjacket
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There is no consensus. There are no contemporary or near contemporary written accounts of William I's hair color. There is the Bayeux tapestry which maybe illustrated William with brown hair if the dye hasn't changed in 10 centuries but also included dragons so take that for what its worth. There was an account by a monk named Orderic Vitalis who knew people that knew William I but probably never met William I himself, which described William I as having a "ruddy" appearance. Some historians take that to mean it like we would with skin but other historians say it was a way to describe reddish brown hair.Looking into it, the consensus is that William the Conquerer had darker brown hair, but his son William II had red hair.
And as you mention, William II had red hair. Many of his nobles that had Scandinavian ancestors would have had red hair. Your theory that gingers were persecuted by Normans is interesting but I don't think it holds up.